Marketing Manager – Services

Marketing

  • End to end management for in-person, virtual and hybrid events
  • Research, negotiate and manage key sponsorships
    • Leverage key sponsorships which provide access to our target markets
    • Leverage events to create opportunities for relationship development/sales dialogue
    • Alongside the Marketing Managers and Head of Marketing and Business Development, create an evaluation matrix for sponsorships and apply for all relevant sponsorships
  • Responsible for the management of target lists. Ensure information is up to date with a clear action plan in place.
  • Marketing representative for service line meetings
  • Pitch relevant and topical themes for the events and communication schedule
  • Liaise with the Marketing team to ensure communications and events are executed to plan
  • Produce ROI reports for all events and communications, which are aligned to the strategy
  • Working with the Marketing Managers and Head of Marketing and Business Development, map out BD plans for the financial year
  • Budget management including an assessment of cost vs. benefit of all activity to ensure that resources are used in an efficient and effective manner
  • Supporting the Head of Marketing and Business Development on the overall marketing strategy.

Projects

  • Responsible for the service line client care programme
  • Campaign management:
    • End-to-end management of campaigns, including planning, preparations, launch and close
    • Budget management
    • Reporting on results and ROI
  • Management of the service lines key account programme
    • Working with the Head of Marketing and Business Development, implementation a plan to target the department’s key clients. Identify which are the most appropriate clients for growth and cross selling opportunities.

Bids

  • Evaluate the commercial viability of service line bid opportunities and make justified recommendations as to whether opportunities should be pursued.

Jon Maddison

Within the sector, Jon has a particular specialism in technology clients, which include both privately owned companies as well as publicly listed groups. He has experience in managing the audit process of AIM listed groups and is currently the manager on three AIM listed clients which provides him with a strong understanding of the reporting requirements for AIM listed entities.

Jon regularly works with entrepreneurial, scale-up businesses and understands the importance of regular communication, backed by strong, sector specific technical expertise.

Jon attends sector specific events and contributes to technical content and training within the sector.

Outside of work Jon enjoys most sports, including golf, squash, skiing and rugby.

Miranda Bolton

Miranda has a wide portfolio of clients across various corporate sectors including property, hospitality and CMT. Many of Miranda’s clients she has serviced continuously since the start of her career and she prides herself on her ability to understand her clients needs and respond efficiently with accurate and effective corporation tax advice.

Prior to joining haysmacintyre in 2015, Miranda worked as a chalet host in the Austrian Alps for 5 months having finished her Biology undergraduate degree at the University of Nottingham.

In her spare time, Miranda enjoys Crossfit, cycling and visiting the wonderful restaurants London has to offer.

Zayar Htut

He enjoys looking after compliance services for his varied client base, and advises a broad range of tax consultancy services including R&D relief claim, Theatre, Film and TV tax relief, EIS/SEIS scheme, EMI options, group reorganisations and cross border taxation.

Prior to joining haysmacintyre in May 2021, Zayar worked as a tax manager at a top 20 firm, and as a tax associate at a local independent firm, part of the Moore UK network.

Outside of work and family life, Zayar enjoys watching most sports and days out.

Jake Pearlman

As well as acting as the director on audit engagements, Jake assists his clients on other financial transactions such as financial modelling, financial due diligence, restructuring and IPOs. Jake provides his clients with in depth yet pragmatic and efficient advice, assisting them through the different stages of their journey as they grow.

Jake was named in the Accountancy Age UK Top 35 under 35 in December 2019 and leads the firm’s property sector. Jake regularly writes for industry publications and is a regular attendee at industry events such as Qandor and the London Real Estate Forum.

Outside of work, Jake is a sports enthusiast, spending his weekends running, playing football and suffering at the hands of Arsenal.

Transaction Support

Providing end-to-end guidance to individuals and businesses throughout the sale cycle.

Reshma Patel

Reshma enjoys assisting clients on transactions such as share and asset acquisitions and disposals, design and implementing employee incentivising schemes and tax efficient remuneration packages, mergers and acquisitions, corporate restructuring as well as long-term exit planning.

Prior to joining haysmacintyre in 2019, Reshma worked at UHY Hacker Young and Moore Stephens (now BDO) as a key member of the tax team.

Reshma enjoys travelling the globe wine-tasting and looking for hidden treasures!

Mark Shewring

Mark enjoys advising clients on a diverse range of tax matters with particular experience in M&A support, group restructuring and employee equity incentives including Enterprise Management Incentives (EMI) schemes.

With whatever spare time Mark gets he enjoys spending it with his two young daughters. Mark also enjoys all sports and attempts to continue to play 11 a side football.

Laura Mott

Laura has specialist knowledge of the public markets in the UK and have advised on a number of flotations on AIM, the standard segment of the main market and Aquis Exchange. From an audit perspective Laura’s main focus is advising AIM and quoted companies and she manages a broad corporate client portfolio including media, technology and financial services companies. Laura also sits on our firm’s Strategic Group and has been involved in deriving the firms strategy over the next three years.

Outside of work Laura loves to travel and she enjoys London life in general especially the capital’s restaurants. She also enjoys playing golf when she gets time.

Jon Dawson

Jon looks after his clients’ needs across a range of services including transactional services (IPOs, reverse takeovers, due diligence, MBOs, trade sales and M&A), statutory audits, tax compliance, outsourcing solutions and other areas of accounting and tax advisory work. Jon has widespread experience working closely with clients as they go through a period of change, whether it be rapid growth, fundraising, or an exit. Jon enjoys advising his clients throughout their journey and looks after an array of the firm’s creative digital and technology clients, ranging from privately-owned companies to publicly-listed groups. Jon has a number of other responsibilities within the firm which include roles on the Audit Management Committee (overseeing the management of the firm’s audit department), the AsiaPac International Desk (working closely with our MSI Global Alliance colleagues on a number of international engagements) and the firm’s Social Committee.

Prior to haysmacintyre, Jon spent some time working in Hong Kong, having been born there and always wanting to return after completing his degree. Jon graduated with a first class degree in Mathematics from the University of Southampton.

Beyond haysmacintyre, Jon is a member of 2040, a programme comprised of four pillars: connectivity, development, wellness and impact to prepare its Members for the next paradigm of business and social progression. Jon is also undertaking a digital MBA with a curriculum focussed on understanding his clients better: Business model innovation, Testing business ideas & ‘The Lean Start-up’, Business and marketing strategies, Leadership, Entrepreneurship & Fundraising, The power of being a (Digital) marketer, Finance & accounting, HR & talent management, Disruptive tech in business.

Outside of work Jon enjoys most sports, including running, cycling, skiing, rugby, golf and anything adventurous. He also loves spending time with his family and friends, and enjoying the variety of restaurants that London has to offer.

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