Marketing & Business Development Executive

haysmacintyre is an award-winning firm of chartered accountants and tax advisors, with almost 40 partners and over 500 staff, providing advice to entrepreneurs, fast-growing and owner-managed businesses, charities and not for profit organisations across the UK and internationally. From our trainees to our partners, our culture of support and progression means we grow together as one firm to best help our clients.

We go to market through our specialist sector groups: Creative, Media & Technology; Financial Services; Hospitality; Property; Private Client, Charities; Professional Institutes and Membership bodies; and Schools.

Looking ahead to 2025, we are poised to embark on an ambitious programme of investment, development and growth. Our significant investment programme during the cycle of the current strategy will allow us to develop into a market leading independent firm, acting for ambitious, large or scaling, sophisticated clients.

Our strategic plan is upheld by continually focusing on investing in our people to equip them with the right skills, working with the right clients, in the right way.

 

The Role and Responsibilities

Working alongside the Marketing Managers and Business Development Manager (when in position), the successful candidate will deliver a range of marketing and business development disciplines to haysmacintyre’s sector and service teams.

This is an excellent opportunity to join a busy, professional and highly regarded team in a role that offers exposure to a wide range of marketing and business development activities and, as such, a solid foundation for someone seeking to develop a career in professional services marketing. The role will be split across marketing initiatives, targeting, pipeline management and ad hoc bid management.

The role is suitable for proactive candidates with excellent attention to detail and proven business development experience gained in a professional services environment. Outstanding communication skills are also a pre-requisite in order to deal directly with Partners and influence them on marketing and business development initiatives.

 

Business Development

  • Pipeline
    • Manage and maintain the firm’s corporate sector pipeline
    • Monthly analysis and reporting on pipeline trends
    • Support the ongoing change programme in how the firm manages the pipeline
  • Identify and support opportunities to develop new and existing clients, advising the Partner group on Business Development best practice
  • Analyse and assess market developments and opportunities
  • Prepare and present business development activity reports driven by targeting activity
  • Assist the team with the development and management of the key account programme
  • Ad hoc bid management

 

Marketing

  • Communications
    • Prepare and distribute insights, articles, publications and event invitations to clients, targets and our internal audience
    • Work with partners and managers to update and maintain sector focus areas of the website
    • Create content for social media channels
  • Events
    • Responsible for the delivery of events, both online and in person
    • End-to-end event management and co-ordination including coordinating invitee and RSVP lists, issuing a communication suite, preparing name badges, producing and collating delegate packs, reviewing feedback, on the day support, issuing internal communications, and evaluating ROI
    • Support larger firmwide events
    • Support with external coordination of exhibitions and conferences
    • Assist with website bookings and payments for paid for events

 

Other duties

  • Marketing Information Management
  • Administrative support

The Candidate

Work-Based Competencies

  • Essential
    • Demonstratable experience in business development practices including building a target list, supporting the pursuit of new opportunities and growing the client base
    • Skilled at building, managing and reporting on pipeline activity and trends
    • Skilled at drawing relevant insight from pipeline data to help identify interventions
    • A commercial mindset, able to quickly identify Business Development opportunities
    • A high level of written and oral communication skills, with strong ability to probe, consult and ability to influence senior stakeholders when it comes to winning work
    • Proven writing skills – in web content/advertising/direct mail
    • Strong prioritising skills and working to deadlines
    • Strong proofreading/editing skills
    • Microsoft Office suite – particularly Outlook, Word, Excel and PowerPoint
  • Desirable
    • Experienced in professional services or partnership environment
    • Event management experience
    • Social media – LinkedIn and X
    • Adobe Creative Cloud, particularly InDesign
    • Relational databases and/or CRM systems

Behavioral competencies

  • A self-starter, highly organised and solution driven
  • Consistently perform to a high standard
  • Ability to effectively time-manage multiple competing deadlines and stakeholders
  • Confidence: professional, articulate and able to communicate with all levels externally and internally
  • Resilient, persistent, persuasive and assertive
  • Ability to build good relationships with colleagues at all levels

You will also be:

  • Engaged, driven and confident working proactively to manage several projects simultaneously and in speaking with and gaining the trust of people at all levels of seniority
  • A reliable team player liaising with all departments within the firm
  • Good at building effective relationships with colleagues and partners
  • Flexible on working hours in order to support the firm’s events. N.B. the firm operates a TOIL policy.
  • Proactive
  • Keen to develop marketing and business development
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      Awards and Accreditations

      Accounting Excellence Large Firm of the Year 2023
      eprivateclient top accountancy firm 2023

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