Marketing Manager – Services

The firm has focused ‘go to market’ teams and this role is responsible for supporting the firm’s services line to achieve rewarding relationships with our clients and sales goals with our targets. The successful candidate will be responsible for devising and delivering marketing and business development related activities, as well as acting as the lead contact for three/four service lines including: Tax, Company Secretarial, Outsourcing and Transaction Advisory Services.

Marketing

  • End to end management for in-person, virtual and hybrid events
  • Research, negotiate and manage key service line sponsorships
    • Leverage key sponsorships which provide access to our target markets
    • Leverage events to create opportunities for relationship development/sales dialogue
    • Alongside the Marketing Managers and Head of Marketing and Business Development, create an evaluation matrix for sponsorships and apply for all relevant sponsorships
  • Responsible for the management of target lists. Ensure information is up to date with a clear action plan in place.
  • Marketing representative for service line meetings
  • Pitch relevant and topical themes for the events and communication schedule
  • Liaise with the Marketing team to ensure communications and events are executed to plan
  • Produce ROI reports for all events and communications, which are aligned to the strategy
  • Working with the Marketing Managers and Head of Marketing and Business Development, map out BD plans for the service lines for the financial year
  • Budget management including an assessment of cost vs. benefit of all activity to ensure that resources are used in an efficient and effective manner
  • Supporting the Head of Marketing and Business Development on the overall marketing strategy.

Projects

  • Responsible for the service line client care programme
  • Campaign management:
    • Working with the Head of Marketing and BD, discuss possible topics and campaign themes, agree objectives and agree on the shape of the campaign
    • End-to-end management of campaigns, including planning, preparations, launch and close
    • Budget management
    • Reporting on ROI/results/outcome
  • Management of the service lines key account programme
    • Develop an in-depth knowledge of and contribute to the implementation of a plan to target the department’s key clients. Identify which are the most appropriate clients for growth and cross selling opportunities.

Bids

  • Evaluate the commercial viability of service line bid opportunities and make justified recommendations as to whether opportunities should be pursued. Delegation and
    oversight of bids to Marketing Coordinators as required.
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