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Krupa Shah

Krupa Shah

Director, Co-Lead of Marketing, Media & Advertising

Krupa has significant experience of working with a diverse range of clients within the Creative, Media & Technology sector, with a subsector focus in Media, Marketing & Advertising.

The clients she typically works with within the sector range from owner managed businesses, PE backed companies through to large international groups and listed entities. She enjoys delivering solutions to complex matters in a professional and easy to understand manner and helps clients navigate the dynamic regulatory environment.

Krupa’s approach is to foster strong client relationships and obtain a deeper understanding of her client’s businesses and the challenges that they face. This enables her to a deliver high quality audit service in a friendly and approachable way. She leverages her depth of sector/technical experience to provide practical advice on accounting matters & best practices.

Krupa understands the importance of an efficient audit, particularly with the necessity of meeting deadlines and regular communication. Although her role is mainly audit focused, she enjoys supporting her clients in all aspects of their life cycle and helping them identify opportunities that adds value to their business.

Krupa participates in the firm’s sponsorship programmes and attends sector specific events.

Prior to joining haysmacintyre in 2022, she spent her career at top 10 firms where she gained experience of dealing with clients in a wide variety of sectors. In her last role, her specialism was primarily in the Media and Technology sector where she dealt with businesses involved in digital media, PR, branding and design, media buying, and omnichannel tech marketing.

In her spare time, Krupa enjoys travelling, music, experimenting trendy bars and restaurants, and fitness training.

Areas of expertise

Awards and Accreditations

Accounting Excellence Large Firm of the Year 2023
eprivateclient top accountancy firm 2023

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