Krupa has significant experience of working with a diverse range of clients within the Creative, Media & Technology sector, with a subsector focus in Media, Marketing & Advertising. She enjoys delivering solutions to complex matters in a professional and easy to understand manner and helps clients navigate the dynamic regulatory environment.
The clients she has worked with within the sector range from owner managed companies, PE backed businesses through to large international groups and listed entities. She has extensive experience in UK GAAP and IFRS.
Krupa’s approach is to foster strong client relationships, obtain a deeper understanding of her client’s businesses and the challenges that they face, and communicate effectively. This enables her to a deliver high quality audit service in a friendly and approachable way. She leverages her depth of sector/technical experience to provide practical advice on accounting matters and best practices.
Krupa understands the importance of an efficient audit, particularly with the necessity of meeting deadlines and regular communication. Although her role is mainly audit focused, she enjoys supporting her clients in all aspects of their life cycle and helping them identify opportunities that adds value to their business.
Krupa participates in the firm’s sponsorship programmes where she attends networking events and topical discussions. She has also been involved in some of the internal projects focusing on audit quality and technical initiatives.
Prior to joining haysmacintyre in 2022, she spent her career at top 10 firms where she gained experience of dealing with clients in a wide variety of sectors. In her last role, her specialism was primarily in the Media and Technology sector where she dealt with businesses involved in digital media, PR, branding and design, media buying, and omnichannel tech marketing.
In her spare time, Krupa enjoys travelling, music, experimenting trendy bars and restaurants, and fitness training.