Marketing, Media & Advertising

haysmacintyre’s Marketing, Media & Advertising (MM&A) team delivers a best in class service to a plethora of companies spanning, full-service marketing agencies, digital marketing, public relations and media buying, planning and selling businesses. We are firmly placed to advise founders and management within the MM&A subsector on their growth journey.

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About us

Our team are fully equipped with the knowledge and experience to deliver expert advice on the specific accounting and tax matters facing MM&A businesses. We thrive on nurturing relationships with early stage fast-growth agencies, large international groups, private equity backed businesses and well-known listed companies throughout each stage of their lifecycles.

Our approach recognises that our clients are dynamic and need advisors who understand their rhythm and this is one of the reasons for our success within this subsector. Our team provide strong industry knowledge and insight, as well as sector specific technical accounting and tax knowledge, providing clients with additional expertise to help them unlock value during their business lifecycle. Our clients value our insight, clear communication style and passion for the work that they do.

Types of businesses we support:

  • Full-service marketing agencies
  • Media buying, planning and selling
  • Digital marketing
  • Content creation
  • Influencer marketing
  • Public relations
  • Creative technology

We stay at the forefront of sector challenges and opportunities through our partnership with Agencynomics. Agencynomics is the UK’s largest free community for independent agency owners, and we work alongside the membership, acting as a trusted accounting advisor for their many founders. Being part of this network not only helps our team further their skills and understanding of the MM&A sector, but also enables us to facilitate connections through an array of thought leadership insights and events specific to our client needs.



Many of our clients within this sector tend to be on a journey to an exit event, or are looking to grow through acquisition, and we advise founders and management in effectively planning for an exit through our transaction advisory and corporate tax teams, whether that is through an Initial Public Offering (IPO), management buyout or trade sale.

We pride ourselves on having our ear close to the ground and staying at the forefront of MM&A sector developments to provide our clients with the added value that really supports them in taking their business to the next level, through all stages of their lifecycle.

Creative, Media & Technology

Creative, Media & Technology, or more commonly referred to as ‘CMT’ in the haysmacintyre office, is our firm’s largest sector, encompassing, technology companies at varying stages of their lifecycle, digital and media agencies, retail, fashion and ecommerce brands, and listed corporate entities, including some of the UK’s most exciting businesses.

Media, Marketing and Advertising – To capitalise or not to capitalise

Why capitalise development costs? Development costs are a type of intangible asset which are generated through both internal and external activities. Often a key driver of value for a business, understanding the impact that capitalising or expensing development costs has on your financial statements, in current and future periods, is fundamental to any media, marketing […]

VAT – Business Gifts and Samples

What are the rules? If a business provides goods free of charge to any person and the cost of the goods to the business is under £50 in any rolling 12 month period, the supply is not subject to VAT. If the cost of the goods in 12 months exceeds £50, output VAT needs to […]

Click the video below to meet our MM&A experts and find out more on our growing subsector!

haysmacintyre has provided invaluable support as our trusted advisor for nearly a decade. The team have been alongside us as we’ve evolved, providing expert tax, accounts and structuring advice, with their strong industry expertise, and personal and seamless service setting them apart from other firms. They’ve been pivotal to our business during a period of growth, and played a crucial role in contributing towards our successful business exit.

Harry Young, Finance Director


I have found haysmacintyre to be very diligent in providing tax advice and they are very knowledgeable of their subject. Always available to discuss the latest tax issues that consistently arise within a fairly volatile company with no history of any financial capabilities. They proactively reached out to me to suggest a meeting to run through our options with regard to R&D tax credits. I am super grateful to them for this. Whilst I find myself pulled in many directions, it’s incredibly reassuring to know that with haysmacintyre on board our tax issues are being considered when my focus is elsewhere.

James Evans, CEO

Jungle Creations
Luke Clark

Luke Clark

Senior Manager, Co-Lead of Marketing, Media & Advertising
Email Luke
Krupa Shah

Krupa Shah

Director, Co-Lead of Marketing, Media & Advertising
Email Krupa

Awards and Accreditations

Accounting Excellence Large Firm of the Year 2023
eprivateclient top accountancy firm 2023

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